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If you’re considering taking the path of entrepreneurship, you’ve probably developed a business plan and started to look into funding. That’s not everything, though. You’ll have to wear many hats and that means being well-versed in these basic practices.
Accounting
This isn’t something you can just throw together at the last minute. You will need to know how to balance your books and generate reports on a daily basis. You’ll also have to know how tax laws will affect your business and what documents you’ll need to regularly submit to the IRS. The better you balance your books, the easier it will be to manage your business.
Marketing
This is vital to the success of your business and it embodies everything from maintaining a website to paying for advertising. You’ll also need to maintain a presence on the big social media sites, so you can build your brand. In today’s digital landscape, every business is a part of the global marketplace, so you’ll want to know your way around.
Sales
Connected to marketing, you’ll have to be able to encourage sales growth. In today’s market, that involves building long-lasting relationships with your customers, as well as reaching new consumers. Instead of the hard sell of days gone by, consumers want to know what your product can do for them. Be prepared to answer some tough questions.
Customer Service
There’s been a greater demand for quality customer service in recent years and you’ll want to devote serious time to that. The advent of online customer reviews has put business under a harsh light and the online community pays attention. This is why it’s important to address concerns and bad reviews, but without losing your own cool. Communicating publicly and attempting to address complaints without letting customers walk over you is a challenge, but, done correctly, it can work for your business.
Eventually, you’ll want to hire staff that can take on some of these duties for you. However, if you’re just launching your business, you’ll want to do as much of this for yourself as you can. Taking on these tasks personally can benefit you in the long run, because it will give you a view of these duties from the ground. This can help you identify and address problems early on and you’ll be a better entrepreneur for it.